Amy Marks was chatting with strangers at a function when the topic of data centres came up.

Not knowing Amy’s profession, the small talk soon turned sour when the group began slating the new hyperscale facilities being developed on the outskirts of their city.

Amy, a Senior Vice President at Compass Datacenters, listened for a while before smiling: "Is this a good time to mention I work in the industry?"

The conversation that followed confirmed something Amy had been noticing everywhere: the industry's biggest challenge might not be sustainability, but rather the information vacuum around it.

“I explained that we have a closed loop system that we only need to fill once – and that we use liquid and air hybrid cooling. We’re not doing chillers or wasting lots of water. And they were stunned, because that wasn’t their perception of how data centres operate,” Amy said.

The group also had misconceptions about why data centres were being built and that not all data centres are AI factories.

Discover how one conversation at a party revealed the truth about data centers and why what you think you know might be completely wrong. Learn how industry leaders like Amy Marks are redefining sustainability from the ground up.