With over 1 billion reviews and millions of monthly users, Tripadvisor hosts one of the world’s largest travel and hospitality datasets – a scale at which consumer personalisation becomes “big business” and the cost of underutilising data becomes high.

Senior Director Sanchit Janeja knows this all too well - and while AI is helping with the task, the technology is not a panacea. He says each AI personalisation use-case must be carefully considered, with no single tool guaranteeing ROI.

“The question we are always asking is, how can we deploy technology, whilst making it profitable? So, it's not purely an engineering exercise."

“In any given context we are deciding whether we use traditional machine learning or generative AI and ensuring that whatever we use has a business purpose."

“Every decision I take, every ounce of engineering bandwidth that is spent is supposed to be North Star towards ROI.”

With over 1 billion reviews at stake, discover how Tripadvisor is navigating the AI revolution to deliver personalized experiences at scale while protecting its competitive edge in an evolving digital landscape.