Nielson and OFCOM estimate that the marketing spend in retail telecommunications is +£1 billion. The incumbents account for more than 60% of this spend. These brands also have the operating budgets to build AI centres of excellence and have spent years investing in AI.

These tools are rarely available to their sub-brands and MVNOs operate on tight budgets making these tools unobtainable. This disadvantage means that, whilst brand marketing is research lead, media, marketing and CVM decisions are entirely based on gut feel.

A bad decision made on a $100m marketing budget will be frustrating but for MVNO’s a bad decision on their $10m marketing budget is existential.

SourseAI is the decisioning platform that propels some of the most dynamic, innovative and profitable MVNOs to challenge the telco incumbency. Sourse’s multi-award-winning platform, Atlas, is an AI SaaS platform that pre-packages the data and AI requirements of the modern telco.

Atlas powers the marketing and executive teams at More Telecom, Lebara (multiple regions including Australia), Kogan Mobile, Tangerine, Eight (Starhub), Sky NZ and many more globally.

Atlas – AI in a Box for the Modern Telco

MVNO’s need to operate faster, smarter and more confidently. They need data permeated into every decision they make so that they can operate with confidence and limited waste. This is where Atlas comes in.

- Atlas is a Telco optimised CDP

It anonymises and joins data from multiple systems before rapidly categorising, learning and making relevant recommendations.

- Enriches data and deployed with real time AI forecasting models

Identifying commercial opportunities by leveraging competitive market data, device data and household data along with real time base movement analysis and real time forecasting.

- Drives highest quality customer acquisition using heuristic models

Identify attributes of the best quality customers to improve acquisition targeting -higher ARPU and tenure of the customer base

- Improves marketing effectiveness through leading edge marketing mix modelling

Scenario planning for marketing promotions and media spend using best of breed AI tools to handle growth, cost cutting and cost optimisation.

- AI models for Customer Value Management

A complete set of AI tools predicting churn, recharge, device attachment, cross-sell, upsell, loyalty deployed through Next Best Action (NBA uplift modelling) and Next Best Offer (NBO) programmes.

- Explainability through dashboards and Agentic AI for data analysis

Complex scorecards and reports delivered in real time alongside Marco – an Agentic AI for data analysis.

- Powering marketing programs with Atlas Communicate

Atlas can automatically implement activities into email SMS or other marketing channels.

The Real-World Impact of Atlas

• Innovation & Disruption: Time from insight to campaign delivered <10 business days
• Avoiding Budget Wastage: 24% reduction in CPA
• Return on Investment: NBA / CVM program $7m in incremental revenue
• Driving the Ultimate Telco KPI: CLV increased by 11.4%

Atlas enables AI adoption within 3 months, with an affordable price tag that brings proven results and telco expertise and importantly that can be operated by the generation of MVNO innovators and disruptors.