At Channel Partners Conference & Expo co-located with the MSP Summit, you’ll find the most exhaustive collection of artificial intelligence content anywhere in the channel. No matter what type of partner you are – tech advisor, agent, MSP, reseller or anyone selling IT – we have keynotes, breakouts and theater sessions that will help you. Our sessions cover the gamut from deep dives on the technology and tools to essential strategies for turning AI into revenue.

Almost every conversation will touch on AI, but you won’t want to miss these AI-specific sessions:

Monday

Shaping the Future of Technology: A Conversation with Shield’s CEO: Shield Technology’s new CEO Jim Siders will sit for an editorial interview on the keynote stage. If you don’t know Shield, it’s a new AI-forward IT services company redefining how modern MSPs scale and leverage AI technology. Shield is putting together an MSP portfolio with its $100 million in backing from OpenAI partner Thrive Holdings and ZBS Partners. This will be Siders’ first public interview since joining Shield from Palantir.

Vendor Channel Leaders Unplugged: AI, Channel Investment and Where the Money's Going: Hear from influential channel leaders who are making important decisions about the future of the partner ecosystem. This panel includes execs who manage largest networks of channel partner companies and set the channel agenda. The vendor and supplier landscape is shifting faster than ever, making partnership decisions more critical than ever.

AI & Automation Workshop: Replicable Blueprint for Client Success: MSP Toolkit CEO and MSP Summit favorite Len DiCostanzo will conduct a multi-session workshop to help attendees unlock the full potential of AI and automation. The hands-on workshop includes elite MSPs who have built managed services practices or run pure-play cloud, Technology Advisor, MSP or MSSP organizations.

DIY AI: Using Custom AI Tools to Supercharge MSP Efficiency: Channel Mastered chief analyst Rich Freeman will host this panel that looks at how leading-edge MSPs are building customized tools. Freeman’s panel will discuss real-world examples of what they're doing, why they're doing it, and how it's paying off. Any MSP, even those without the resources to build an in-house AI development team, can learn from the views and experiences of the panel speakers. The panel will include Shield co-founder Daniel Gonzalez, New Charter Technologies CEO Peter Melby and Logically CEO Joshua Skeens.

Service Magic in the AI Era: Mark Alayev, founder and chief of magic at Thread, challenges MSP leaders to move beyond tickets and portals. Discover how AI-powered, in-app collaboration can modernize service delivery, strengthen client relationships, and unlock new operational efficiency.

AI and Nextgen Technology: Creating Next-Level Customer Experiences: Triton Networks executive Ron Lovern will show how to turn customer experience into the ultimate differentiator. He will dive into real-world applications of AI, such as chatbots, recommendation engines, and voice assistants, and how they enable data-driven personalization and smarter customer journeys.

Tuesday

AI Is Not a Platform: Michael Brown, VP solution architecture of IT consultant Resolve Tech Solutions, will discuss how leading innovators embed intelligence directly into their business networks to drive decisions and outcomes. He will provide a framework for positioning AI as a business capability instead of a tool.

Managed Intelligence: The Next Evolution of an MSP: Tony Ferrigno, chief sales officer of NexusTek, will introduce Managed Intelligence, a ground-breaking offering designed by an MSP to help MSPs deploy, monitor, and optimize AI agents across the enterprise.

The Platform Revolution: Data-Driven Insights Shaping Partner Success: In his keynote address, Omdia Chief Analyst Jay McBain will unveil ground-breaking research and analytics revealing how AI, marketplace dynamics, and ecosystem-led growth are reshaping partner strategies and creating unprecedented revenue opportunities.

Scaling Channel Impact in an AI-First World with Microsoft Marketplace: Kevin LeBlanc, GM for partner and Microsoft Marketplace marketing, will break down the Microsoft channel opportunity emerging from customers’ shift to AIfirst.

How to Cash In on AI’s Potential: This panel session will bring together leading AI vendors and solution providers to discuss the vast opportunities their technologies offer for channel partners. Designed to highlight actionable strategies and major market opportunities, this session will provide a roadmap for channel leaders looking to drive growth and innovation through AI.

Turning AI into Revenue: Real-World Strategies for Channel Success:  This session focuses on the commercial opportunity AI presents for the channel. You’ll hear from Channel Maven Consulting founder Heather Margolis and UJET VP of channel sales Geoff Works about ways partners can monetize AI by selling smarter products and enabling end customers to unlock tangible business value that drives revenue.

Marketing Content That Converts: Gaining Authority in the AI Era: The Business Growers CEO Laura Johns will share how channel partners can turn content into a growth engine in the AI era.

Wednesday

Getting to AI Deployment in Under One Week: Inbenta CTO Merlin Bise demonstrates a drop-in AI platform with more than 800 integrations that takes customers from concept to production in seven days. No rebuilds. No endless services. Just measurable value, fast.

Harnessing AI in Marketing: Driving Top-Line Growth for Channel Partners: Fusion Connect CMO John Nee will discuss how AI-powered tools and techniques can revolutionize marketing efforts. Discover how AI can deliver personalized experiences at scale, driving stronger customer retention and loyalty while boosting sales productivity and revenue generation.

Other sponsored sessions include AI Symposium Keynote Sponsored by Vonage, Transform your Customer Experience with Voice AI Agents with Regal.ai, and The Agentic Era: Rethinking How We Sell, Serve, and Scale with RingCentral.