In a world where understanding human behaviour is essential to progress, BeHive Consulting transforms behavioural science into a powerful driver of strategic advantage and meaningful change. We are a behavioural science consultancy rooted in rigorous research and committed to delivering real-world impact. By translating cutting-edge behavioural insights into action, we help organisations shape attitudes, drive behaviour change, and achieve mission-critical goals – whether focused on customers and users, employees, or broader societal impact.

Founded by behavioural scientists recognised by Forbes 30 Under 30 Europe, BeHive is led by a new generation of thinkers redefining how organisations influence behaviour for good. With a multidisciplinary team of experts spanning psychology, neuroscience, behavioural economics, design, and data science, we have built a strong track record across Europe and beyond.

Our work tackles critical societal and business challenges – from promoting healthier lifestyles and reducing harmful behaviours, to boosting financial well-being, accelerating digital innovation, and driving product adoption and employee engagement. We also help organisations navigate the future by integrating behavioural science with AI, ensuring technologies are implemented in ethical, human-centred, and effective ways. By aligning AI with how people actually think and decide, we enable smarter solutions, better decisions, and more sustainable outcomes.

What sets BeHive apart is our deep commitment to understanding people – their underlying motivations, barriers, and decision-making processes. We use those insights to design interventions and strategies that work, creating meaningful change and lasting impact.

Our methodology is built on two pillars:
1. Understanding Behaviour
2. Facilitating Behaviour Change

In the Understand phase, we uncover deep insights into the psychological drivers of behaviour, attitudes, and preferences by combining behavioural and data science. Our research identifies friction points, decision triggers, and untapped opportunities to build a clear picture of what drives or hinders behaviour. This solid foundation allows us to design strategies grounded in real human needs and decision-making processes.

In the Change phase, we catalyse meaningful shifts in human behaviour, grounded in the principles of behavioural science. Using evidence-based techniques – from habit formation and trust-building to nudging and perception shaping – we design practical, ready-to-implement solutions. Each strategy is tailored to the context, co-developed with stakeholders, and built for feasibility, effectiveness, and long-term impact.

Proven Expertise, Tangible Results
BeHive is trusted and has gained recognition from esteemed global organisations, such as the WHO Europe, VISA, Volksbank, Unilever, PwC, and others. Our engagements with these global leaders underscore our commitment to delivering transformative outcomes. Our holistic approach, combining academic rigor with an applied perspective and behaviourally informed design, leads decision-makers and organisations toward more predictable, competitive, and human-centered outcomes.

Why BeHive?
C-level leaders turn to BeHive because we don’t guess – we ground our strategies in evidence. Our unique integration of behavioural science, communication strategy, and AI innovation ensures that every initiative isn’t just cutting-edge – it’s effective, ethical, and built to last.