Buyers today expect more than durable vehicles. They seek engaging experiences and features that deliver real value. AI is making this a reality, connecting driver and car like never before. Innovative use of this powerful technology is quickly becoming a defining factor in brand differentiation and user experience. However, to leverage AI effectively, it’s crucial to work with experts who can align this technology with business goals.

AI is rewiring automotive
As AI technology continues to evolve, it’s more important than ever to keep an eye on the rapidly changing landscape to quickly adopt advanced capabilities. While every use case may not be relevant to business goals, adopting this technology is no longer optional – it’s a strategic necessity to meet demand in an increasingly digital market. Already, AI is enhancing:

• Factory efficiency, by transforming manufacturing with predictive maintenance, digital twins and improved supply chain forecasting.
• Vehicle sales through personalised marketing, dynamic pricing and virtual showrooms. By connecting dealerships and customers in new ways, AI is driving accelerated sales.
• Driving experiences. From monitoring vehicle health to offering games and personalised entertainment, driving is transforming with the influence of AI.

Driving innovation with OpenAI
To seize these opportunities, automakers need to align their AI strategies with business goals and gather the expertise needed to implement this technology with confidence.

At Endava, we’re a member of OpenAI’s exclusive Beta Services Partner Program. This means our teams are equipped with the latest knowledge and advanced AI capabilities and can continue to consult and drive AI-powered business transformation for its customers. Already in this partnership, we have delivered impactful solutions for early adopters of OpenAI’s technology, developing industry-first products and services for our joint customers.

A strategic approach to AI
We go beyond implementation by actively exploring and experimenting with AI. Within Endava, our R&D teams continuously develop new ways to implement this evolving technology in the automotive sector.

With a focus on enhancing the driver experience, they’ve been determining how AI can have the greatest impact – from delivering curated, personalised playlists as a travelling companion, to encouraging connection between the passengers, offering conversation topics and moderating discussions.

Meet Endava in room MR1
Whether you already have AI goals or you’re still identifying the best use cases for this technology, our experts can help you determine what’s possible. With deep industry and AI expertise, our teams can help you leverage this technology to drive real business impact.

Meet our teams and evolve your AI strategy at AutoTech, in room MR1.