Technology is dramatically changing how people use cars. To stay competitive, automakers must embrace new methods of finding, hiring, and managing highly skilled, digital talent.

The 2020s are expected to be a period of significant, disruptive change in the automotive industry. While much has been written about the potential impact of connected, autonomous, shared, and electric (CASE) mobility in recent years, we are now seeing national governments moving quickly to pass legislation that encourages and accelerates adopting these new technologies. Societal changes—in how and where people work and live, and in their attitudes toward travel, transportation, and the environment—are also fueling the automotive industry’s need to radically rethink how it positions itself. By the end of the decade, CASE could go from an acronym to the very essence of transportation. The future of mobility may be closer than previously imagined.

General Motors has committed $27 billion to the development of all-electric and autonomous vehicles and plans to sell only electric vehicles by 2035.

To better understand the influence these trends are having on how automakers attract and retain the talent necessary for future success, Toptal partnered with the Automotive News Research and Data Center to survey Automotive News readers, including manufacturers, suppliers, dealers, and others working with motor vehicles. The findings reveal a sense of uncertainty as to whether the industry can stay relevant in the face of change, but also point to significant opportunities for companies willing to embrace the future of work.

Challenges in Attracting Advanced Talent
In our survey, more than 70% of respondents said they believe the automotive industry is challenged when it comes to attracting strategic talent with the experience and capabilities needed to succeed in developing CASE technologies.

To drive innovation and avoid falling behind as the industry evolves, automakers and their suppliers must be willing to adopt a total talent strategy and explore new methods of finding, hiring, and managing talent, methods every bit as revolutionary as the technologies they are seeking to develop.

By utilizing multiple talent sourcing channels in concert with one another—permanent, contingent, SOW, on-demand, and freelance—organizations will be better positioned to obtain the talent they need when needed.

Automakers can’t continue to rely on traditional methods of finding talent. Today’s top talent craves autonomy and flexibility, and is more likely to be pursuing work as a remote freelancer or a consultant than in years past. Organizations have to reassess their approach to talent to ensure they are able to access the advanced skills and capabilities they need.

A Need for Increased Flexibility
A significant number of respondents—55%—work for an organization in which 10% or less of the workforce is made up of freelancers or contract workers, indicating that there’s room to grow in this regard.

Organizations need to offer their talent more flexible work arrangements and create the infrastructure to support a blended or hybrid workforce, in which permanent, freelance, in-office, and remote workers collaborate seamlessly. By prioritizing the needs of talent, organizations can unlock greater productivity and spur innovation. Furthermore, embracing remote work as an essential and regular part of an organization’s talent strategy opens up a world of possibilities—literally. Removing geographical barriers to work means an organization is no longer limited to local talent and can access a wider pool of experts from all over the globe.